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Showing posts with label Coca-Cola. Show all posts
Showing posts with label Coca-Cola. Show all posts

2013-10-16

Saving the Third World from Poverty

The Third World is the same wherever we go. It is us First Worlders who have created the Third World, thanks to our evil plan of World Globalisation. Without rich consuming countries wanting more more more and therefore wanting to trade with every part of the world, much of what is now the Third World would simply have remained the world, or Planet Earth. To convince these Earthlings that they want our abstract little notes and coins, that they want to trade all of their precious resources for it, I guess first we have to teach them to envy us and our superior lifestyle and culture. Being “Christians” we sent Missionaries ahead to “convert” the Earthlings to our peculiar religion, appropriately worshipping a genocidal god, and had a lot of success. Being Consumers now we send Hollywood to convert the Earthlings to our modern, updated, secular religion, worshipping our new god, Economy. Unlike Jahweh, the Christian god, who is clearly genocidal in his official literature, Economy wants to wipe out all species on this planet, not just specific races of humans. Hollywood, it seems, has been far more successful than the Missionaries. As a result more people than ever, living as heathens, close to the land, are now living in poverty, perhaps because they suddenly have to pay for food, perhaps because their environment is becoming increasingly polluted as a result of industrialisation. Either way, they want cellphones, they want Coca-Cola and they want action movies. As I sign of their independence, they may even form their own centralised government, therefore becoming, like us, a country, and even making their own action movies with local actors and locations. As a continuation of their independence from the imperialism of global advertising corporations like Coca-Cola and McDonalds the may even develop their own soft drinks and takeaway chains, so the profits from diabetes, obesity and heart disease can stay in the local economy.

Having established a centralised authoritarian government that worships the Economy, they can now embrace their position in the world as Third and Poverty. Some heretics, living in small tribal groups in unity with nature, remain outside of the classifications of Third World and Poverty, but they are being worked on. A growing proportion of this exciting new country are now futilely striving to become First World, and therefore lose the final link they have with the environment they live in, the humans they share their environment with and even a full experience of their own bodies. Hollywood has been the great teacher for a century now, sending movies, television and pop music from Los Angeles to (almost) every corner of the world. The American Dream, now officially dead in all remotely intelligent discussions in America, is now the dream of all who worship Economy, who see it not as a dream but as a literal truth. Stable governments worshipping Economy and welcoming Globalisation are being deliberately spread, not for the sake of some ancient Greek philosophy, Demokratia, but for the sake of Trade in praise of Economy. We will never extract and consume all of the planet's resources if we focus only on First World Christian Capitalist countries.

It is noble, even necessary, to spread our way of life, with alienation and airports, bureaucracy and border patrols, concrete and carbon monoxide to the entire planet. By some anomalous miracle of green politics most world governments have agreed that Antarctica will not be exploited and is not even a country, though it has been tentatively drawn on to define which rich countries look after which pieces of mouth-wateringly immaculate virgin-white continent. The most empathetic and least money-obsessed among us even volunteer in poor poverty-stricken Third World “countries”, helping them “develop” their lives, environments, communities and bodies into something that can serve the Economy and so bring them a paper-thin slice of the money-pie. Meanwhile they are very quickly losing connection with thousands of years of cultural tradition, the way-of-life and unity with the environment that have successfully brought them here (when it is widely agreed that the Industrial Consumer way of life will definitely not last 1000 years or bring the human species into any recognisable future). While 100,000 years of folk medicinal knowledge is being lost forever in our lifetime, modern psychiatric drugs are spreading like a plague from the eastern United States of Amnesia.

Outside of the executive boardrooms of major corporations and the debate chambers of “secular” Capitalist Governments, we know that this progress may not be “good”, but we recognise that is it “inevitable”. That's how things are now. We can't go back to being Cave Men. We must all step into and live entirely within the Real World, and forget that anything else ever existed, because it didn't. It has always been like this and if it hasn't it was always leading up to this. It will always be like this and if it is unsustainable we will have to be unsustainable “Sustainably”.

My friends and I compare our Third World experiences in countries in Central America and South-East Asia, finding similarities in tropical fruits and tourist economies. “Everything is so cheap!” we exclaim with delight. Many of us travellers are peripheral beings in the West, but in the Third World we become white Messengers carrying wads of divinely-ordained money. We are seen as “rich” by the locals and are treated as such. They want what we have, though we have travelled halfway across the world to get away from it. All we have is this universally-recognised abstraction, currency, which is terrifyingly finite. We battle with the locals for possession of this abstraction and they blackmail and threaten us by withholding the resources they possess, food and shelter, exchanging them for our notes of abstraction, just as we taught them.

I am told that Guatemala is a very poor country. I found, upon flying into the United States of Anorexia, a profound paranoia and distrust. They suspected me of wanting to overstay in their free country and so questioned me and checked my documents for hours before allowing me to pass the border. Upon flying into Guatemala, with a long line of locals wanting to cross the border, they saw me, the tallest, richest, whitest person in the line, and waved me through. Come, stay, spend your money, enjoy our food and our women, they seemed to be saying. They tried to sell me bus tours and any number of contrived travel options inside the airport and, upon seeing me proudly stepping out into the hot air unencumbered by their expensive controlled holidays, gave me pitying looks. As soon as I stepped outside the doors of the airport I was leaped upon by thirty taxi drivers willing to take me anywhere. I did not choose one, somehow one of them chose me and led me away to his car, naming a price that sounded cheap until I realised it was in US dollars.

This was Guatemala City, the central temple of Economy in this “developing” country, and so I took the bus straight out of the city, to Cobán, less developed, more poor, more welcoming, more comprehensible, more “authentic”, cheaper, the great dream of the rich foreigner, able to buy anything in the poor naïve Third World town. In Cobán, my local town for six weeks, the streets are dirt and lined with women selling fruit and tortillas, men selling energy boosters and cigarettes. I would walk through the streets a perfect Gringo, with more money than Spanish. They would try to talk their prices up to much more than they usually charge, but, I slowly learned, could be talked back down to the normal price. I learned with my Canadian friend, who has good Spanish and is a social genius, that to break through the image of Rich Gringo is very easy. To make a joke, to give a compliment or to simply humble ourselves, we suddenly transmute in their eyes into a real person and they laugh with us and empathise with us as the strange foreigner in a difficult situation, and we are friends, sometimes family, and they don't even want to charge us. We found that if we ask for food, say we have no money, it will be given to us without second-thought. Money is secondary to everyone eating. I was surprised and confused by how much the large gathering of Westerners I met in Guatemala became obsessed with living as cheaply as possible and talking the price of everything down as low as possible. While it made me feel more confident to learn enough Spanish to facilitate commerce, it made me feel satisfied and comfortable to later learn enough Spanish to laugh and joke with bus drivers.

Outside Cobán many people don't even speak Spanish, the language of four-hundred years of Colonisation, Christianity and Capitalism. They live in small villages in a variety of relationships to their Mayan traditions. It amazed me the extent to which they have survived these centuries of Colonisation, while México is progressively polluted by America like a leaking landfill above them. We received visits from Mayan shaman women, who blessed our gathering with ceremonies around the fire. We brought our multi-cultural performance into their village and they all gathered around us in fascination of our strangeness. We received a lot of sun and a lot of rain and we discovered, upon digging toilets, that there is about two metres of topsoil. Consequently, there was plenty of food, not only tropical fruits but maize, their staple food and the central god of the Mayan cosmology. Everyone had bananas and wanted to give them to us in appreciation of meeting us. We weary travellers always appreciated a bunch of bananas to nourish and delight us. There was plenty of food, but every village had a tienda, a little shop selling candy, chips and softdrinks, and every tienda was painted with either a Coca-Cola or Pepsi logo. It seems, unless they take the collectivo into town, the tienda is the only place to spend money, and only on junk food. In the poor Mexican villages, the Mexican Mayans all seemed desperate to sell us anything to make a tiny amount of money. The Guatemalan Mayans, less advanced, were less interested in our money. But every day, as Cobán sucked us towards it, bus after bus was filled with perfumed young men and round old women also sucked into town for their chance of making money.

Despite what is often referred to as “Poverty”, there were cellphones everywhere, and the cellphones that we Westerners left lying in our tents tended to disappear. There were satellite dishes in the most obscurely-placed houses, all with the mark of the beast, the “Claro” logo, the huge central American cellphone corporation. Why would everybody in Guatemala want a cellphone? The advertising in Cobán was very aggressive. “Claro” logos were everywhere and constantly there were vans driving slowly through the narrow streets shouting through loudspeakers on their roofs advertising for everyone needing a cellphone. Desensitised and over-exposed to advertising, it just aggravated me. New to its power to manipulate and the novelty of advertising not being completely insidious in their environment, the locals surely responded conscientiously to the advertising.

It is such a relief for me, Western Consumer of New Zealand, distant outpost of the British Commonwealth, to not have a cellphone for a while, to not use it for a while. We rich Capitalists, dissatisfied with what our culture offers us, consumption, accumulation and entertainment as the meaning of life, travel all the way to Guatemala to gather together in the remote river valley of Rio Sachicha, to live together on the earth without commerce. Yet we are pulled over and over again to the urban centres to satiate our craving and buy something, anything, to have it and take it with us, not even caring if it is later stolen by some poor local. We exhaust ourselves in the exuberance and chaos of the Third World, we obtain their intestinal parasites, and we retreat home to our sterility and stupormarkets to recover from our loss of illusion-of-control.

We educated post-consumer hippies are confused and conflicted by the development of the Third World, by Guatemala, surviving 400 years of Colonisation, only to embrace Capitalism now. We want to support their development, we want to exploit their resources, their naïvety, their pure land and way-of-life and we want to leave them untouched, to maintain a life not defined by our failed institutions.


I guess we learn and we return to New Zealand and Canada and Finland with an experience that reverberates through our bodies, rather than media-produced images in our heads. We may not understand, but at least we don't pretend to understand. We may not reject Imperialistic Corporate Industrial Consumerism, but at least we worship the Economy with a disrespectful irony and sarcasm.

2013-05-18

I am prepared to die

Now is the time for us to make revolution.
What a boring old-fashioned message.
Nothing will ever change.
Nationalism has failed us.
The Government will not save us.
The United States has collapsed.
The End Of The World has already happened.
Those of us who did not notice were presumably watching TV or wandering the shopping malls and the stupormarkets.
Every revolution that has preceded us has been entirely successful at bringing us to this moment.
The revolution only seems to fail because every time we attempt to project our ideologies onto reality we are faced with the contradictory nature of reality.
When we look at the world, all we see is the world.  One day, we hope, we will see the world we see in our head.
This day will never come.
Thank God/dess that every ideological revolution has failed.
Even the revolutions that have failed have caused great violence in our precious world.
The United States of America is supposed to be the revolution of modern industrial democracy.  It is a mistake that we, as a species, must repent and resolve.
There are no real barriers to the beginnings of sanity on this planet, only our own feelings of inadequacy.
"I don't deserve love because I am a naughty boy with perverse thoughts."
Therefore I will run for President of the World.
I have the perfect idea in my head of how the world should be and I intend to impose this perfect idea on the problematic reality of a chaotic world through the organisation and force of some institution, centuries old, brand new, revolutionary, conservative, secure, morally perfect.
We have created The Law, which we acknowledge does not exist but we promise we will enforce it as if it does exist.
We are prepared to use the violence that you are unwilling to carry out in the sanity of your loving homes.
We will require some of you to step out of your apathetic pajamas and into uniforms appropriate for the task of suppression of dissent.
We hate with the utmost love.  Please, love us with the hate of your ability to make a living at the expense of others.
When I die, I will be remembered as a hard worker, working hard to make other species extinct.
We've had a lot of revolutions, a lot of extinctions, a handful of apocalypses, wars to end all wars, and the trajectory of human development is a progressive genocide of all races on the planet in favour of Indo-European people.
Nothing will stop us from doing what we're not quite sure what it is yet.
The most advanced species on this planet is telling you to not panic and to remain within the realm of the culture you grew up in.
You are either a member of the correct, dominant culture, or your culture will be violently removed in as humane a manner as possible at the correct moment, with or without the desperation of your retaliation.
China does not exist.
The American Flag is the greatest religious symbol of our age, followed by the Coca-Cola Ribbon and the McDonald's M.
The world is not divided between Christianity and Islam or between Democracy and Communism.  The world is divided between Coca-Cola and Pepsi.
This was clear to me when I rode the bus through the highways of Guatemala and Mexico.  Every tiny poor village has a tienda and every tienda sells junkfood to the poor locals who really don't need money and every tienda is decorated with either a Coca-Cola or Pepsi logo.
One day all the world will be free and everyone will have the money to pay for carbonated soft drink.
Nothing you do will make any difference.
I disagree, I can make change.
When I quite smoking I intend to start dancing.
I intend to set up a huge organisation to stop corruption in Government and Industry.
I stopped paying rent when I was 24 years old.  I stopped paying for food when I was 26 years old.  Now, I feel utter repulsion at the thought of paying money to live.
I can hear your logical justification for paying money to live and I hear the gas released from your anus.  In both cases I heard you and I empathise with your difficulty in releasing the ideas and foods you have consumed.  I wish you all the best in your internal cleanse.
I contradict the ideologies of the culture I was raised to serve as I reject the poisons that were advertised at me.
I reject McDonald's and Coca-Cola and all the less-successful advertising campaigns disguised as food.
I reject heterosexual monogamy and every new sexual permutation devised to define the perversity and love emanating from my soul.
I reject the fools in uniforms who tell me that this food isn't mine, that I must pay before I can bring it home and share it.
I am only an animal of Planet Earth, I cannot be anything that I am not.
I cannot be a Capitalist, regardless of how much I am educated in its normality.  
I will always be an animal.
I will die an animal as I was born an animal, from my mother's womb.
I am the result of the loving coitus of my parents and I have grown up in this world largely because of the sustained love of the people around me.
It is not food or money that has kept me alive, but love.  If there was no other way to die from lack of love, I would have killed myself by now.
I have never gone hungry nor lacked warmth and shelter.  I have never lacked the love of my family, my friends and my tribe.
It is this network of love that makes life worth living and it is the strength of this love that makes things happen.
Everything I do is the result of the strength of love in my heart, in my body and in my life; because I have been loved and because I do love.
The ideologies and religions that impede us exist only in our fluffy minds.  They define our behaviour as long as we allow them to define our behaviour.
The institutions and laws that impede us exist only in our fluffy minds.  When we cease to dedicate our lives to their perpetuation they cease to exist and the people and resources that constitute these institutions can instantly be used to promote the cause of life on this planet.
I am not scared of pain or death.  I am not afraid that I will go to Hell or go to Prison.  My God/dess will not dessert me and s/he does not need to exist to be constantly in my heart.
Everyone who loves me will stand beside my grave as my naked body is lowered into the naked grave within which I will nourish the soil that has always nourished me.
Nothing will stop me from fully experiencing the life into which I was born.
There is no substitute for love, passion, beauty, pain and great death.